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Powered by Performance. Built for Brands.
Custom Lab brings Outway’s proven sock technology, materials, and craftsmanship to the world of custom and private-label design — giving brands access to true performance products, not promo-grade alternatives.
The Custom Lab Story
Custom Lab was created as the private-label division of Outway — one of the fastest-growing performance sock brands in North America. Brands told us they wanted premium custom socks, but the market was full of low-quality promotional products. So we opened access to the same production, materials, R&D, and craftsmanship behind Outway’s industry-leading socks.
Today, Custom Lab empowers companies, teams, and creators to build high-performance custom socks that people actually want to wear — designed for comfort, durability, and brand expression.
Premium Quality. Proven Impact.
Millions of custom socks produced
Thousands of brands served
Industry leading client reorder rate
Average production turnaround
Our values
Performance matters
Everything we make is built to be worn, tested, and loved — not thrown away.
Creativity without limits
We empower brands to dream big with limitless customization potential.
Quality over everything
From materials to manufacturing, durability and comfort lead every decision.
Partnership, not transactions
We collaborate closely with clients to bring designs to life and elevate their brand.
Sustainability & responsibility
We focus on thoughtful production, long-lasting materials, and reduced waste.
The Custom Lab team
Built by operators, designers, and manufacturers who know socks inside and out
CustomLab isn’t run by marketers or resellers — it’s led by the same team behind Outway’s performance sock brand. From product design and material sourcing to manufacturing and client success, our team brings hands-on experience building socks that are worn, tested, and trusted every day.
When you work with CustomLab, you’re working directly with people who understand fit, durability, production constraints, and what it takes to deliver a premium product at scale.
Crafted for your brand, loved by your people
From startups to global companies — our socks elevate every brand story.
Looking for over 1000 pairs? Shoot us a quick email at hello@customlab.com, and we'll get back to you right away with VIP pricing.